New pay day loan rules: what you should understand WASHINGTON D.C., — The customer Financial Protection Bureau issued rules that are new pay day loans this week. Customer advocates state the guidelines may help people that are low-income families caught in endless rounds of debt. The industry contends that payday advances offer a choice for folks facing unforeseen costs or emergencies that are financial. The guidelines could cripple the industry, which collected about $3.6 billion in cost revenue in 2015,…