low and middle-income group customers that have checking records but they are dissatisfied along with their banking institutions. “There’s a chunk that is big of market that is being priced out [by big banks],” said Kellie McElhaney, a banking specialist at UC Berkeley’s Center for Responsible Business. Due to the fact government has imposed greater oversight and legislation regarding the banking industry in the past few years specifically through the use for the Dodd–Frank Wall Street Reform and customer Protection…