Without a doubt about New pay day loan rules: what you should know The customer Financial Protection Bureau issued new rules on pay day loans this week. Customer advocates state the guidelines can help low-income individuals and families caught in endless rounds of financial obligation. The industry contends that payday advances offer a choice for individuals dealing with unanticipated costs or emergencies that are financial. The principles could cripple the industry, which collected about $3.6 billion in cost income in…