Fashion is focused on social identity, also it’s necessary for brands to demonstrate characteristics that consumers wish to ascribe to by themselves: Things such as authenticity, quality, and cool. This website landing page for footwear brand Greats (built by INSIDE) does a job that is beautiful of through design while nevertheless driving people to transform. Here’s why we think this really is a (oh no, don’t say it) “great” example of squeeze page design: Amazing movie: This entire squeeze page…