Direct loan providers providing pay day loans operate in a simple way. Are customers protected from direct loan providers? Yes. As previously mentioned above, you will find state regulations that enforce caps on rate of interest put on payday advances. That is to make sure that lenders cannot exploit borrowersвЂ™ hopeless need for money and also to guarantee parity towards customers. It is important to choose payday loans direct lender that is licensed and certified if you are a borrower.